Gaya APA

Paharia, R. (2013). Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement . nyu: Bumi Aksara.

Gaya MLA

Paharia, Rajat.. "Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement". nyu: Bumi Aksara, 2013. Buku.