Gaya APA

Czinkota, M, R. et al (1995). The Global Marketing Imperative: Positioning Your Company for the New World of Business . Illinois: NTC Business Books.

Gaya MLA

Czinkota, Michael, R.. et al. "The Global Marketing Imperative: Positioning Your Company for the New World of Business". Illinois: NTC Business Books, 1995. Buku.