Gaya APA

Czinkota, Michael R., Ronkainen, Ilkka A., Tarrant, John J.. (1995). The Global Marketing Imperative: Positioning Your Company for the New World of Business . Illinois: NTC Business Books.

Gaya Chicago

Czinkota, Michael R., Ronkainen, Ilkka A., Tarrant, John J.. The Global Marketing Imperative: Positioning Your Company for the New World of Business. Illinois: NTC Business Books, 1995. Buku.

Gaya MLA

Czinkota, Michael R., Ronkainen, Ilkka A., Tarrant, John J.. The Global Marketing Imperative: Positioning Your Company for the New World of Business. Illinois: NTC Business Books, 1995. Buku.

Gaya Turabian

Czinkota, Michael R., Ronkainen, Ilkka A., Tarrant, John J.. The Global Marketing Imperative: Positioning Your Company for the New World of Business. Illinois: NTC Business Books, 1995. Buku.